From Switzerland, UK, USA to Saudi Arabia, in 11 years, the GoBigname team has created more than 250 brands, brand strategies and visual identities, by helping startups, SMEs and multinational companies to create global brands.

Tomas Petrek, the CEO of this branding studio, is coming to the Science and Technology Park Belgrade, where he will give a lecture on Tuesday, March 19, and share key lessons and examples for startups and scale-ups on how to build globally attractive brands, which will also include the following:

• What are the most expensive mistakes that companies make in marketing?
• What are the key drivers of brand growth?
• How to choose brand codes?
• Which part of branding has the biggest impact on market share?
• Which part of branding increases the possibility of acquiring new customers?

Sildo, with more than 45 million users, acquired by Cisco, Berlin Brands Group valued at over 1.2 billion dollars, Rezztek – a technology brand that became an officially licensed product by the NHL in 2023 – these are just some of the startups that received help from Thomas’ team on their way to becoming global players.

The lecture is open to all interested persons, with mandatory registration at this LINK.

STP Belgrade is organizing this lecture in cooperation with the Swiss Federal Institute of Intellectual Property (Swiss IPI) as part of the activities on the project “Technopark Serbia 2 – Boosting Export through Technoparks”, with the support of the Government of Switzerland.