As part of the preparations for VivaTech, participants of the Mission France programme attended the workshop “How to Sell at Major Events”, focused on helping startups and innovators prepare for participation in leading international conferences and business events.

The workshop was led by Faris Šehović, a sales professional with more than ten years of experience in enterprise sales, who shared practical insights, strategies, and best practices for presenting ideas effectively to potential clients, partners, and investors at major international events.

Participants gained valuable knowledge about networking, sales approaches for large-scale conferences, and techniques that can help companies strengthen their positioning and visibility in global markets.

The workshop was organized with the support of the Centre for Digital Transformation, the Chamber of Commerce and Industry of Serbia, and Fabrika inovacija.

The Mission France programme is implemented through the cooperation between the Government of France in Serbia and Science Technology Park Belgrade, in partnership with Bpifrance, La French Tech Belgrade, and the Chamber of Commerce and Industry of Serbia.